Sports journalism in dedicated sports magazines offers reports on events like competitions and tournaments and related sports news. There are many sports magazines that have been mocked and called “toy magazines” for showing no concern for the ’serious’ topics covered by various news desks. Today, sports coverage has grown in importance, just as the different sports themselves have grown in wealth and influence and a lot of subsequent power and recognition.

Sports journalism in sports magazines is an essential component of the news media organization. Sports journalism in sports magazines includes a sports department that is devoted solely to diligent sports reporting. Some of the world renowned magazines dedicated to sports are Sports Illustrated and Sports Round Up.

The reporters of various sports magazines have a tough time with sports teams from around the world. While some are not always very accommodating with sports journalists, others are known to allow sports reporters into locker rooms for interviews and some extra information. There are also sports teams that provide extensive information support, even if the reporting proves unfavorable to them. There are certain countries where sports coverage is often barely tolerated by the clubs and players.

Sports journalists who work for the various sports magazines are like any other reporters. They too have to find the story rather than simply rely on information that is generated by the sports teams or institution or the dedicated coaching staff. The reporters on sporting events are expected to first and foremeost be conversant with the particular game they are covering and the nuances involved. Sports journalists have to verify facts given to them by the teams and organizations they are covering, before getting the content into the sports magazines.

Often, the coaches of the different games and teams and players and even the sports organization management rescind the access credentials of the reporters covering a particular controversy or sporting event. This is done entirely in retaliation for printing accurate, but disparaging information about a team, player, coach or the organization in question.

Today, sports reporters cover extensively sports journalism for professional and intercollegiate sports such as American football, ice hockey, basketball, baseball and football. The sports magazines are segregated to either cater to the target ‘reader’ group for a particular sport or into sections within that cover different sports and offer better coverage to the sports enthusiasts. The sports magazines are headed by a team of professionals either from the games themselves or avid enthusiasts from around the world, who have followed the games religiously.

Sports magazines all over the world have now become a part of the integrated world online. The online sports magazines are increasing in popularity due to the private and comfortable access to live news and reviews possible because of the interent technology. There are many sports magazines that cater to both, the online and virtual segments successfully.

Sports Fans Revolution

By Sports Handicapper Ron Raymond

Date: June 24, 2008

Welcome to the “what’s in it for me” sports fan generation!

Darwin once stated; “…. Natural selection acts only by taking advantage of slight successive variations; she can never take a great and sudden leap, but must advance by short and sure, though slow steps. ” That’s why you cannot change things with extreme measures, as it’s perceived as a shock to the system. My favorite example is the car, look how the evolution of the Mustang has progressed since the ‘60’s to the Shelby GT 500 of today?

In my own opinion, that’s why internet gaming is taking it’s time to be accepted by the masses and the decision makers at the top, as gaming in all forms needs to be socially accepted by a large part of society, but  it’s slowly getting there with the help of the poker, horse racing and fantasy league players.

Nortel Networks had a great slogan in the 90’s; “what do you want the internet to be?”

The same can be said with today’s sports world, it’s not like your fathers and grand father’s sports world anymore. During those years, nobody talked about salaries and they all had a favorite player and team. Since the evolution of the internet, today’s younger generation of fans want a different interest in sports and that’s why sports betting and fantasy leagues have taken away personal allegiances to sports teams. In today’s sports world, bettors and fantasy players care more about certain teams and players on certain nights. It’s all about “what’s in it for me” on this night, winning my wager or collecting some fantasy points!

The evolution of sports business and the way we watch sports is forcing us to make an investment into the sports we are watching and following. When you consider the sports fans are now paying to watch the game that is not in their local market, it’s forcing them to make a decision and an investment. Do you really think the average sports fan wants to pay $400 to $1000 a year on special sports package because it’s a form of entertainment? Perhaps some will, but the majority of the younger and mid generations of sports fans are watching because they have a “special interest” in the game or event they are watching.

This is not about following a certain team or player anymore; this is about ones personal interest and outcome of a game. One of those forms of interest is sports betting, like it or hate it, it’s here to stay! The internet has taken away allot of the networks ad dollars away and that’s why you’re seeing the newspaper industry losing money each quarter. In fact, according to a report last week by Bloomberg, “newspaper advertising has now dropped eight straight quarters… The dollar volume fell to $8. 43 billion, which sounds like a lot of advertising—until it is divided among all the nation’s local, regional and national papers. ”  Other reports suggest they haven’t seen such a decline since the early 80’s, which means the internet is playing a bigger role in all aspects and since the ad dollars aren’t picking up the tab anymore, it’s going to force the consumer to pay for their “on demand” entertainment, such as “sports watching”.

Which brings the question, when will the new “sports fan revolution” take place? If I’m going to spend $400 to $1000 on sports packages and pay per view events, it has to be looked at in some form of an investment like one does in the stock market. Sports bettors or Fantasy league players, who invest in these sports package, want their piece of the pie in some way, so they can get their Return on Investment back! Players leave teams, they don’t care about you or the team; they care about the financial gains that will provide for their own personal growth. When the average sports fans realize it’s not about following a team or a player and more about satisfying your own needs, then the sports fans revolution will start to take place. When a player is a free agent or gets traded, do you really think they are taking the fans into consideration? Of course not, it’s about their own interest, just like bettors and fantasy sports fans look after their own interest when watching a game.

What can we expect in the future from our sports radio and TV stations? I see stations like ESPN, Fox Sports getting less popular, as the Sportscenter type shows will not match the newer shows who treat their shows like a stock market report, with a fantasy sports and betting angle incorporated. Instead of talking about last night’s game, look for sports handicappers and regular bettors playing a bigger role and hyping up the nightly games with gaming tips to help their own personal interest of the night. Plus, the whole sports media is turning everything into a “on-demand” world, so get ready to pay for listening to your favorite radio station and TV station within the next 7 to 10 years. Again, you can’t shock the “system” by making drastic changes, that’s why everything is done with baby steps, or else you will have a negative revolt from those who don’t want to pay or accept the new world order in sports.

There’s a new breed of sports fans out there today and they don’t care about who wins or lose, just as long as they cover the spread baby! Get ready to join the new sports fans revolution and like the slogan goes; “What do you want your sports to be?”

The Sports Authority, Gart Sports Company, Dick’s Clothing and Sporting Goods, Academy Sports and Outdoors and Cabela’s are USA’s fanciest sports shops.

Read and catch some hint of how five of USA’s fanciest sports stores began.

THE SPORTS AUTHORITY, INC.

The Sports Authority, Inc. is the largest sporting goods retailer, with its offering of the most complete line of products for sports enthusiasts. It was in 1987 that Jack Smith, then chairman of Herman’s World of Sports, opened its first Sports Authority shop in Fort Lauderdale, Florida. Smith applied the idea that made Home Depot a hit in his conceptualization of the Sports Authority.

Three years later Smith already had eight giant stores in Florida. That same year, Joseph Antonini, former CEO of Kmart Corporation, backed him up by acquiring the sporting goods small chain for 75 million dollars. With enough capital, Smith designed an expansion plan that soon made The Sports Authority rise to a hundred stores in four years.

Almost 140 shops are scattered all over US and Canada that bear over nine hundred famous brands including K2, Nike, Adidas, and Coleman. With its sturdy finances and technological advantage, The Sports Authority continues to lead the sporting goods industry.

GART SPORTS COMPANY

The Gart Sports Company is United States’ second largest company specializing in the retail of sports equipment and goods. Its creator Nathan Gart, and his family moved from Russia to Colorado. Nathan sold newspapers and utilized his earnings to buy and sell watches and rings from his patrons. Saving an ample amount of capital, Nathan purchased a tiny, limited-spaced shop worth 500 dollars at downtown Denver in 1928. He then launched Gart Bros. which is a family business focusing on selling outdoor sporting merchandise such as camping, hunting, and fishing gears. A pocket knife was Nathan’s first sale.

Before long the shop developed into a family business in a new direction. Nathan’s brother George joined him in 1932, his brother Kibby two years after and another brother, Melvin joined in 1946. That same year, the company turned into Gart Bros. Sporting Goods Co.

Gart Sports Company introduced its first Sports Castle store, a renowned, pioneering superstore in downtown Denver in 1971.

Gart Sports Company merged with Sportmart, Inc. in 1998. It has now more than 180 stores located in Western and Midwestern America under the Oshman’s, Gart Sports, and Sportmart names.

DICK’S CLOTHING AND SPORTING GOODS

In 1948, Richard “Dick” Stack created the Dick’s Clothing and Sporting Goods. He was 18. The owner of the Army and Navy shop where Dick was a salesman asked him if it’s feasible for the store to offer fishing gear. Young Dick devised a business plot over a series of nights without sleep. When he approached the store owner with his plan, the owner’s reaction was surprising. Dick was taken aback to hear from the owner that he would never be a good businessman.

Frustrated Dick found comfort in his grandmother who after learning Dick’s story, pulled out her savings worth $300 from a cookie jar, gave it to her grandson, and encouraged him to pursue his dreams. Dick then used the cash in opening his humble fishing gear store in Binghamton, New York.

After ten years and inspired by his faithful customers, Dick expanded his merchandise scale that include a large amount of what is offered at Dick’s Sporting Goods stores nowadays. Presently, the company has more than 300 stores situated in 30 plus states nationwide.

ACADEMY SPORTS & OUTDOORS

Academy Sports & Outdoors started its business in 1970. Arthur Gochman, an attorney, and his business associate bought Southern Sales, a chain of army and navy surplus that included 6 shops that was already into business failure. The idea of surplus business was learned by Arthur from his father, Max who then operated a chain of surplus outlets. In 1973, Arthur took over from his business associate. He then gave the company its commercial name Academy Corp. , the name that he borrowed from his father’s shops.

Arthur gave up law in 1978 and transferred to Houston where Academy store is located to take on full control of the business. He ceased the selling of military surplus items and soon responded to new market trends of latest lifestyles. With the soaring prevalence of leisure wardrobe and sports footwear, Academy began offering sports apparel and goods, as well. The 1980s found the company transforming into a chain of stores supplying a varied and economically priced gamut of branded, superior sporting goods and apparel that gave the Academy Sports & Outdoors the perfect picture that remains until now.

CABELA’S

Cabela’s is the globe’s leading company to deliver the finest outdoor equipment and supplies. The story of Cabela’s spawned from modest domestic beginnings. In 1961, Dick Cabela bought a set of fishing flies at a furniture show and thought it’s a good idea to sell them. When he came back home in Chappel, Nebraska, he placed an advertisement in a newspaper offering 12 hand-tied flies for 1 dollar. Inadvertently, Dick took the initial measure in making a thriving mail-order business and a multi-billion dollar venture.

Toiling at their kitchen table, Dick and his wife Mary began filling orders from sports lovers here and there in US. As demand for the fishing flies rose, Dick bought other outdoor leisure goods and sent a catalog of other merchandise offered. Their inventory escalated quickly as multitude of orders was generated from the catalog mailed. The following year, there was a requirement for a warehouse to meet the demand.

Cabela’s expansion is unstoppable with almost 80 catalogs delivered each year, and its online division soars higher.

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